![]() The stated reason is that it’s the right thing to do for the environment, and Starbucks has a history of lofty sustainability goals around various aspects of their global operations. CONVENIENCE COLLIDES WITH VIRTUEīy 2030, Starbucks wants to move away completely from disposable cups, which represent big portions of the company’s overall waste and greenhouse gas emissions. Now, in an era where concern for sustainability can be good business, the Starbucks disposable cup may be on its way to extinction thanks to an unlikely force: Starbucks itself. Ubiquitous to the point of being an accessory, it has carried a message: I am drinking the world’s most recognizable coffee brand. Just as noteworthy as what they’re carrying is what they are not: the disposable Starbucks cup, an icon in a world where the word is overused.įor a generation and more, it has been a cornerstone of consumer society, first in the United States and then globally - the throwaway cup with the emerald logo depicting a longhaired siren with locks like ocean waves. Two friends who came on the afternoon coffee run nod as they hold the cups that they, too, brought along. ![]() “Saving the environment is important and all, but I probably come here more in knowing that I’m going to get a dollar off,” says Patton, 27, a cancer researcher at Arizona State University. A barista grabs the mug, dries it and prepares Patton’s order - a 16-ounce Starbucks double espresso on ice.įor bringing her own cup, Patton gets $1 off her drink. After 90 seconds, the door opens and steam emerges. Starbucks’ fruitless attempt to dismiss lawsuit against Refresher drinks is deniedīethany Patton steps up to the counter and places her pink mug into a shoebox-sized dishwasher. Starbucks reportedly pouring billions of dollars into slashing wait times NYC woman sues Starbucks for $5M over fruitless fruit drinks: ‘False’ CNN Sans ™ & © 2016 Cable News Network.Starbucks’ pesky dome lids irk workers, customers: ‘I have begun to fear Frappuccinos’ Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account (SBUX) is in the midst of rolling out a sweeping plan to spark growth over the next three years, including outfitting stores with new equipment to make it easier for baristas to prepare complicated drinks in seconds and adding more benefits to its rewards program. Holiday sales are important for the coffee chain: Last year, revenue grew more than 20% compared to a similar time period the year before, according to the company. Since then, the chain has added back more festive flourishes, including ornaments and mistletoe, to the holiday cups. The company stirred up controversy in 2015 when it removed some “symbols of the season,” such as reindeer and ornaments, and went with a simple two-toned red cup instead. The seasonally themed-cups first rolled out in 1997. New to the food selection is a sweet treat, a chocolate pistachio swirl roll. ![]() Although new no drinks are being added, the usual cadre are available, including peppermint mocha, caramel brulée latte and a chestnut praline latte. Thursday also marks the arrival of Starbucks’ holiday menu.
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